How To Outsmart Your Audience

Modern audiences have become too sophisticated to be surprised. They know all the clichés and they understand the mechanics of storytelling on film too well. But there are some tricks you can use to create genuine mysteries which will keep your audience interested.

Here’s the problem. Audiences understand movie mechanics. If you see something, it matters at the end. A gun in the first frame means someone dies later. When a character tells you something, it will become relevant. If the hero’s father vanished when he was young, you know there will be a mystery old guy who just happens to be the father. Characters also have stereotypical motivations. A businessman will always go for money. A mother will always go for family. Ghosts want their remains given a proper burial. Cocky jocks are cowards or gay. And if a character has a flaw, they will need to overcome that particular flaw to win the movie. . . every single time. This is how films work and audiences know it. That makes it hard to surprise audiences because they can pretty much outline your movie the moment they see the setup.

So how do you get around this? The most obvious solution is to create something new that audiences haven’t seen before. Most of the great films of recent vintage involve new storylines that haven’t been done before. But originality is tricky and dangerous. Audience cling to the familiar even as they claim they want originality. So how else can you surprise your audience? How about this:

● A Genuine Twist: Probably the best way to turn a predictable film unpredictable is to give the film a genuine twist. I don’t mean a stupid twist. . . “the bad guy is really your boss! Oh my!” No. Instead, a genuine twist is something that fundamentally changes the nature of the narrative of the story.

Think about what made the twist in Sixth Sense or Fight Club or Usual Suspects so effective. In each instance, the twist change the way the story needed to be viewed at a fundamental level by changing the nature of the character through whose eyes we saw the film. Basically, everything we knew up to that point was suddenly cast in doubt and a whole new meaning was attached to every minute of the film. So long as the story works under both realities (pre- and post- twist), this is the perfect way to create a genuine surprise.

As an aside, the problem with lousy twists like making the main character’s boss be the bad guy is that this does nothing more than solve the supposed mystery. It doesn’t change the narrative in any way that requires a re-examination of what the audience believed to be true.

● Twist the Mystery: Unfortunately, coming up with a genuine twist can be difficult, especially in less fantastic genres. So a second alternative would be to start out creating a particular mystery, but then twist that into a second mystery. And example of this might be uncovering a larger force behind the one your characters are initially investigating.

The benefit here is that this adds a surprise to the film right at the point where the film normally has worn out its interest factor. It also lets you raise the stakes, which always helps. Moreover, because this happens later in the film, you can introduce the evidence to support this mystery quicker because you have less run time to fill, which makes the story feel faster paced.

All in all, this doesn’t have anywhere near the power of the genuine twist, but it gives you a way to mislead your audience into thinking they didn’t see the ending coming because they will perceive both mysteries as the same mystery even though the second doesn’t actually begin until late in the film.

● Delay: A related version to the idea of twisting the mysteries involves delaying the introduction of the mystery. This is probably best done in comedies where you can roam for a while before you need to start zeroing in on the storyline; in other genres, you run the risk of making the story feel rudderless. Alternatively, you can keep a mystery fresher by delaying the most obvious clues until very near the reveal. This will keep the audience from piecing everything together too quickly, but it runs the risk of making the feel audience cheated because they will feel they weren’t given a fair chance to figure out it.

● Twist the Clichés: Finally, we come to one of the easiest ways to make a story feel fresh: embrace the clichés that normally fill your genre, but twist them. An example of this might be to use the gun from the first frame in a completely unexpected way, like having the characters discover that it has no bullets and that they need to find some other solution, or having the obnoxious jock turn out to have the heart of gold, not the hooker. This works because it takes the expected and makes it unexpected. It unsettles the audience’s ability to rely on things they’ve seen in the past as a way to judge how this film will turn out and it puts them in uncharted territory right at the point where they feel they’ve solved the film and will lose interest.

This is one that surprises me that more films don’t do it. It’s a really easy way to both give an audience something familiar but then to surprise them in the end.

Anyway, if you ever do some writing or you want to think about how to improve films that just don’t quite get there, here are some ideas.

Thoughts? What would you add?