Here’s a fascinating tidbit. According to a recent study by psychologists, humans enjoy movies, television, books, and even sporting events more when they are given spoilers exposing twists and giving away the ending before they start to watch/read. I don't buy it. Let’s see what you think. This particular study involved a small group (30 students) reading some classic short stories. Some were told the ending in advance, other weren’t, and then they were asked how much they enjoyed the stories. The ones who were told the endings rated the stories higher. Hence, the study concluded, spoilers help us enjoy entertainment more. Indeed, the study authors reason that people enjoy entertainment more when they are given spoilers because that frees brainpower that would otherwise be needed to anticipate the ending. In other words, it makes it easier to understand and digest what is happening and gives you a chance to enjoy the show/book on its own merits without having to spend your time trying to solve what is going on, i.e. it lets you “think more deeply about the entertainment as a whole.”
Uh... no.
For starters, a sample of 30 people is way too small to be meaningful. Not to mention that testing only college students is too homogenous a sample to extrapolate to the public at large. Nor is testing short stories in any way equivalent to testing films, television, sports, or even longer stories. And in any event, this just doesn’t make sense given human experience.
Human behavior generally conforms to human psychology. In other words, over thousands of years, we learn what works and what doesn’t and we act accordingly. We may not know why we do it, but we do it. And our behavior is completely opposed to the results of this “study.” For example, 3000 years of recorded storytelling tell us that storytellers around the globe have learned that the best way to grab and hold an audience’s attention is to wait to spring the surprises. Thus, endings to stories are almost always where “the reveal” happens and it’s rare for a storyteller to give away an ending or surprise early on.
For another example, now that we have the internet and we can ruin each other’s lives, people get truly irate if you don’t post a spoiler warning before blurting out some tidbit (no matter how minor) about a film they haven’t seen or a book they haven’t read. Are we to believe everyone is just deluded?
And here’s another: if this is true, then why don't ratings improve for reruns? Shouldn’t we enjoy reruns more than the original since we are no longer perplexed, waiting to see what happens? And why don’t people tape sporting events and watch them once they know the results? To the contrary, sports don’t even go into re-runs because almost no one will watch a sporting event when they already know who won.
The fact is that people get a great deal more enjoyment out of the shocks, the twists and turns, the surprises and the unexpected moments in a story or sporting event than they do from watching “the craft” of the writer or director or actor or athletes.
Moreover, something else about the study should be pointed out. The example they used when releasing this study to back up their conclusion was Columbo. They claimed their study explains why Columbo was so popular, i.e. because it told you right away who committed the crime. Hence, people like the spoilers. But that misses the point. What made Columbo enjoyable was not the mystery of who did the crime, but how Columbo would go about solving the crime. Columbo was not about solving the crime, it was about the cat and mouse game between the seemingly-overmatched bumbling detective and the arrogant killers. And in that cat and mouse game, the twists and turns were not spoiled. So even their example is wrong.
It seems obvious to me this study is just wrong. It logically makes little sense and human experience contradicts it. I’d say this study is bunk.
FYI, My next article posts at BH tomorrow morning. It will post here as well. This one is about Hollywood and actresses.






