Throughout my life, I’ve discovered something interesting about the human race: we are a bell curve in all things. I’ve seen this over and over in every field I’ve encountered. I’ve seen it in early adopter rates, grade distribution, IQ distribution, and even advertising theories on how to influence the public. It’s everywhere. And where it has been most interesting to me is in the discovery that the human race can be broken into three groups when it comes to societal benefit, for lack of a better phrase. The theory works like this:
● 10% of the human population are good people who drive humanity for the better. The most obvious example of these people are inventors, artists, writers, and others who provide things that enrich or improve other people’s lives. But this category isn’t limited to those people. It also includes people who start businesses, early adapters, the rare teachers who inspire their students, and even just average people who become mentors to others and make the world a better place. Big or small makes no difference, these are just people who make things better.So what does this have to do with The Lorax? Well, The Lorax very clearly demonstrates these groups and how they work. Unfortunately, it presents the wrong lessons in doing so.
● At the other end, 10% of the human population are malicious people who do bad things. Interestingly, only some of these people realize that they are villains. The majority of these people think of themselves as the good 10%, even though their instincts are malicious and their actions and ideas are highly destructive. You can see an example of this, believe it or not, with Hitler. If you ever see interviews of his staff, you will be shocked to learn that Hitler genuinely thought he was the good guy. You see this sometimes with serial killers too, who think they are doing God’s work, with busy-bodies who delude themselves that their desires to control others come from their “deep sense of caring” about others, and with people who just get off on causing problems.
● The other 80% of the human population are essentially sheep. They do what they are told by the people they recognize as authority figures. Interestingly, however, these people often think of themselves as independent thinkers who “make up their own minds,” and they react very poorly to any suggestion to the contrary, even though they never actually think for themselves... as an aside, these people are the reason so much advertising simultaneously combines the ideas of keeping up with the Jones while ridiculously claiming that buying certain mass-produced products is only for “people who think for themselves.” Disturbingly, these people have a hard time spotting the difference between the good and bad 10%ers and will just as slavishly follow a vicious negative 10%er as they would a good 10%er if they come to see them as the authority.
The Lorax is the story of a 12 year old Ted Wiggins. Wiggins lives in a walled city made of plastic and metal. It contains no trees. The reason it doesn’t have trees is that the mayor, Aloysius O’Hare, sells bottled oxygen. He knows that trees provide oxygen for free, so he works hard to make sure there are none in the city. What destroyed the trees originally was a man called Once-ler. He was an entrepreneur who cut down the trees to make his product. In so doing, he ignored the objections of the Lorax, which was a being who protects the trees. Once-ler didn’t intend to cut down all the trees and he came to realize his mistake, but he did it nevertheless... all except for one seed. He gives that seed to Ted, who tries to plant it.
Here’s are the problems.
First, this film clearly breaks into the three groups. Ted is a good 10%er who wants to make the world better. He sees a way to improve it and sets out to do so. The mayor is a bad 10%er. He knows he’s the villain and he thinks nothing of using evil means to get what he wants, which is profit and control. Once-ler is also a bad 10%er, though he is one who doesn’t understand his own evil. He thought he was the good guy, making use of the trees in a way he thought was responsible to produce a product that people wanted and employ people who needed jobs. It was only later that he learned his mistake. Finally, the public are exactly what the 80% are like: fickle, stupid, and mindless followers of whomever they see as the authority figure in their lives.
It is interesting to see a film break down these groups so clearly. Unfortunately, the film doesn’t know what to do from there. Thus, for example, rather than pointing out that Once-ler is a villain, it essentially sells him as a victim. It shows him suffering at “the mistake” he made and being imprisoned for what he has done. It also let’s him protest over and over that he never intended to kill all the trees, without ever requiring him to explain why he ignored the obvious warning signs and took no care to prevent the problem that was so obvious. In effect, it removes his villainy and makes him a helpless victim of a mistake and thereby forgives his villainy without true remorse or even understanding. This teaches the wrong lesson as it eliminates the element of personal responsibility so long as you had good intentions. But good intentions are not and should never be considered an inoculant to criminal or evil or immoral or stupid behavior.
Finally, you have the 80%ers. This is the truly obnoxious message. These people mindlessly followed the mayor for years. Once someone pointed out his crime, they absolutely failed to rationally assess the claim and to decide if they had been mistaken in supporting him. Instead, they turned into a lynch mob, determined to silence the dissident. This failure should have been highlighted in a major way to the audience. But the film didn’t do that. To the contrary, it excused the 80% by having them switch sides moments later when the worker announced that he had decided to back Ted.
This is my problem with this film. The film correctly identifies these groups but then acts as a sedative to calm the 80% into thinking that evil will be easy to spot and fixing evil is as easy as watching to see whom the crowd prefers. These are ridiculous messages to send.